
Marc Lore Is Trying to Build the Amazon of Food Delivery
Among the great many things there are to figure out at Wonder is how to describe to customers what it is. The business doesn’t fit neatly into an existing food service category. “Delivery company” implies just an app and courier network, like Uber Eats or Grubhub, but Wonder makes all its own food in its own kitchens, too. “Ghost kitchen” and “virtual restaurant” describe brands that exist only as a menu on an app, with no street-level commercial presence; Wonder has slickly designed locations where customers can order, pick up, and, at least in theory, dine in at a handful…